Creation of a visual identity is a process that evolves toward the set goal. The visual identity communicates the necessary visual elements whose perception is made possible by man’s sense of sight being the most noble among the senses.

The “Fifoconsult” Agency creates visual identities for their clients on three key levels. The levels of graphic design and information technologies are the primary ones, whereas the third, public relations (PR) level represents a link which helps a company to build its visual identity value in public.

His appearance in the business world you need to attract attention, send a message and convince the recipient of the message to speak the truth, that you are serious in what you say and unique.

 •  Leave a good first impression.
 •  Every second someone in some way to receive your once sent a message.
 •  What kind of message you want to send?
 •  Would you like to hear?
 •  Would you like to hear the message in the right way?
 •  Would you like to believe?

Therefore, you must have good visual identity, a unique, recognizable and serious, that the right way is what you want to tell. Identity that leaves a unique first impression and inspire confidence. One bad message crashes a hundred good. Do you happen to be.

Once applied the slogan that does not suit the man, but the floskula can not be applied in today's world of communication. Everyone wants something to announce, if not suitably 'dressed' time, situation and time in which communicates your message, you will not understand the way it should, that he wanted or even the message will not be transferred because the recipient of a message give up before they hear anything or see smatravši that whoever sent the message has nothing to say.

To anyone who wants to convey a message and tell something can not happen any serious message to the sender know.

Thus it is with institutions, companies, enterprises, and generally any business man. 'Suit' is everything which you communicate with the outside world. So, starting from the site, business cards, marketing through appearances and promotional materials (catalogs, calendars, bags, caps, shirts, chemical, pendants, ...), mamoranduma, communications, interior kancelaraija to themselves, the staff smile, music while waiting to transfer relationship and ties of municipal officials. All mentioned spoljinim communicate with the world in different ways and carries messages.

Most often it is forgotten that the first impression of someone the impression that the man's awareness of the strongest and last the longest and therefore must be positive if you want success. In today's business world, first impression is left promotional material and Internet presentation. All this, collectively called the Corporate Identity.